/ 001 — who
Francisco Javier Moreno Coronado. Chilean based in Mexico. Acting HR Director, payroll lead, senior auditor, and operations designer turned AI architect. I take processes apart down to the bone and return them as mechanisms that work on their own.
/ 002 — next step
the thesis
Ten years inside operations taught me one thing: no system fails because of the technology. It fails because no one ever sat down to understand the real process — the human one, not the one in the manual.
the method
I sit down. I listen. I map every step, every exception, every “well, here we always do it this way”. And then I return a mechanism that doesn't get tired, doesn't quit, and doesn't call in sick on a Monday.
(chatbots, but they're not called that anymore)
(Excel and Sheets that think)
(built to the exact shape of your operation)
(your own product, not someone else's license)
(chatbots, but they're not called that anymore)
They used to be chatbots with decision trees no one wanted to use. Today they're agents that understand context, take actions, and live inside WhatsApp, inside your CRM, inside your intranet. They collect, schedule, attend, escalate.
Surgical diagnosis
One week inside your operation. I talk to the people who do the work, not the ones who order it. I map every step, every check, every workaround. I leave with a diagram your team recognizes — and the exact points where time is being lost.
duration
5–7 days
Architecture
I decide what gets automated, what gets assisted, what stays human. I define integrations, dependencies, fallbacks and success metrics. You get a blueprint you can read — no jargon — and a 2-week pilot to validate before we build.
duration
5–10 days
Construction
Weekly sprints with live demos. You watch the system grow — you don't receive a black box at the end. Real integrations with your tools, real data, real decisions. Living documentation, in plain language.
duration
4–10 weeks
Ongoing support
Handoff with your team, observability set up, runbooks ready for when something moves. The mechanism is delivered ready to run on its own — but follow-up, monitoring and accompaniment stay available for as long as you need them, whether to refine what was built, scale to new processes, or be there when the business shifts.
duration
at your pace
Reconciliation between clock-ins, time-off, incidents and benefits, automated end to end. What took 4 days a month now runs by itself every night.
Conversational agent that follows up with 11,000 overdue accounts with an empathetic tone, negotiates terms, sends Stripe payment links, and escalates to a human only when needed.
Inventory, production, quality, purchasing and traceability on a single modern stack. Modular roll-out in 14 weeks, without stopping the plant for a single shift.
We turned an HR consultant's playbook into a multi-tenant SaaS. Pricing, billing, admin panel and onboarding designed as a product, not as an agency engagement.
Agent with RAG over case law, doctrine and the firm's own contracts. State a case in natural language and get precedents back with citations, grounding and similarity scores. What a junior associate takes an afternoon to find now takes eight seconds.
Model that cross-references electronic invoicing, bank, payroll and accounting in real time. Detects unusual expenses, duplicates, ghost vendors and diversions — before they appear in the monthly report, with plain-language explanations so the committee gets it in seconds.
/ the case that isn't here
I'm not limited to these cases. Bring whatever you've got: the report no one wants to write, the reconciliation that doesn't add up, the form that always arrives late, the question your team answers 300 times a month. We talk about it in 30 minutes. If it makes sense, we start. If it doesn't, I'll tell you.
30 minutes can change your operation forever — and give you back millions in time you've been losing for years without realizing it.
More than ten years running processes from the inside: payrolls with hundreds of people, audits that have to balance, HR teams operating under real pressure, monthly closes that don't forgive. I know the pain from inside, because I lived it before I could automate it.
That's the unfair advantage I bring: when your team explains the process to me, they don't have to translate it. I've been there. I know where to aim, which exception always shows up late, which step no one documents because “everyone knows it” — and that's exactly why it doesn't work.
the trajectory
Lead auditor at a Chilean consulting firm
Santiago
Payroll lead — large-scale operation
Santiago
Acting HR Director
Santiago
Process and digital transformation lead
Santiago
AI Architect — own practice
Santiago / Mexico City
Building SaaS for LATAM operations
Mexico City
These are the questions I hear in every conversation. I'm answering them here so when we talk, we can skip to what actually matters: your process.
A 30-minute call. You tell me what hurts. I tell you, without selling you anything, whether it makes sense to automate it, how big the problem really is, and how long it would reasonably take. If it doesn't apply, I tell you straight.
Thirty minutes can save you millions in hours you've been paying for years without realizing it. It's probably the most profitable conversation you'll have this quarter.
or write me directly at francisco.morc@aethon.mx